OMFG. that would be a fucking nightmare.
...And they think betting is their path to grabbing the 18-24 and 25-34 age groups that marketers crave. Ripley cited research that shows a “staggering 60%” of people in those age groups are interested in sports betting, and emphasized how important it is to reach them.
ORLY? and did your "research" say how many of that 60% are interested in seeing it fucking happen over the top of the game they're trying to watch? seriously, being "interested in sports betting" doesn't mean you want to fucking watch it happen while you're trying to watch the game. absolutely retarded. if that's allowed to happen by the NHL, i'd be out entirely. fuck them. i'm not the goddamn product.